Objective

I am a highly creative and multitalented Graphic Designer and Web/Print Production Artist seeking a position within a design studio, marketing / communications department or advertising agency.

Career highlights

• Created slogan Las Drogas A Mí No Me Mandan (Drugs don’t rule me) and coordinated the execution of TV anti-drug campaign for Alianza para Un Puerto Rico Sin Drogas (Alliance for a Drug-Free Puerto Rico). It became the first finalized campaign for the Alliance that year.
• Designed the page layout for the first L’Oréal-sponsored magazine in Puerto Rico targeted at hair stylists.
• Conceptualized and executed an advertising campaign for The Marble Shop, a stone tile showroom in Puerto Rico, which required a different execution each month. I was able to maintain the overall consistency of the concept while still achieving the desired results for the client.
• Created, from concept all the way to final execution, an ad campaign for Centrum vitamins aimed at the Caribbean market. The project involved from generation of the concept Invest in your Health, coordination of the photo shoot, to final execution in posters and print ads, adapted to every newspaper in the Caribbean market.
• Executed an effective ad campaign for AquaLife Gym, an aqua-aerobics gym. The result was an increase in the gym’s memberships, while the desired audience also enrolled.
• Proposed an innovative moral values campaign for a Christian network in Puerto Rico, based on market research that suggested a more broad approach to the networks’ viewership.

Summary of qualifications

• Over ten years of graphic design and print production experience, including branding, corporate identity, publishing and strategic marketing campaigns in a variety of media, including, print, web, radio and TV.
• Creative, technical and problem-solving skills, developed from years of experience.
• Copywriting skills in both English and Spanish, with background in both cultures.
• Thorough knowledge of Adobe Illustrator, Photoshop, InDesign, and working knowledge of Adobe Dreamweaver and Flash.
• Efficient print and web production skills.
• Exceptional collaborative, interpersonal skills.
• Detail- and service-oriented.
• Holistic, flexible approach to art and deliverables execution.
• Incorporates deadlines and budget requirements efficiently into the design process while generating passionate and inventive results.

Full-time agency experience

Radagroup, Inc.

Guaynabo, PR
September 2006 – September 2009

• At Radagroup, I was Senior Graphic Designer in charge of conception and copywriting to production. I worked for a wide variety of clients ranging from beauty and healthcare products to industrial associations and corporate conventions.

Kreative Marketing and Consulting Services

San Juan, PR
September 2004 - September 2006

• At Kreative, I was a Graphic Designer in charge of concept to final production of print marketing and collateral materials for approximately 30 different projects.

Freelance experience

Design

• Boston Consulting Partners, Boston, MA, May 2010 – Present
• The David Group, Waltham, MA, March – April 2010
• Boston LGBT Film Festival, Boston, MA, November 2009 – April 2010
• Racepoint Group, Waltham, MA, December 2009 – January 2010
• Javier Marrero Sánchez, Attorney at Law, Morovis, PR, March 2007
• Mayra Marrero Berio Environmental Consulting, Caguas, PR, October 2006 – January 2007
• Julia M. Colón Padilla Environmental Consulting, Guaynabo, PR, October 2006 – January 2007
• VarDGo Services, Vega Baja, PR, September-October 2006
• The Body Shop, San Francisco, CA, January-February 2004
• GTS Publishing Services, Boston, MA, September 2002
• Analog Devices, Inc., Norwood, MA, June-August 2003
• The Print House, Boston, MA, May-June 2002
• DiBona, Bornstein & Random, Boston, MA, February-March 2002
• Total Learning Concepts, Boston, MA, September-December 2001
• Paul J. Natter Photography, Miami, FL, September-December 2001
• Patricia D. Perry Organizational Consulting, Hopkinton, MA, June-October 2001
• Scudder Investments, Boston, MA, August 2001
• R.E. Dinneen Architects and Planners, Inc., Boston, MA, May 2001
• Tracy Wallach Org. Consulting, Brookline, MA, April 2001
• Wisdom Publications, Somerville, MA, December 2000-March 2001
• Rosales Gottemoeller & Associates, Boston, MA, May-July 2000
• Tufts University-SMFA, Boston, MA, December 1999
• All Saints Parish, Brookline, MA, June-September 2001, June-September 2000, June-September 1999
• enVision Coaching, Jamaica Plain, MA, January-April 1999

Print Production

• Deutsche Bank, San Francisco, CA, June-September 2004
• Littler Mendelson, San Franciso, CA, March 2004
• Publicom, Inc., Cambridge, MA, January-June 2003
• Baseline Development Group, Boston, MA, November-December 2002 * TNT Vacations, Boston, MA, July 2001
• Mazer Digital Media, Charlestown, MA, May-July 2001
• MFS Institutional Advisors, Inc., Boston, MA, October 2000-May 2001
• Liberty Mutual Insurance, Boston, MA, September 2000
• State Street Research, Boston, MA, June 2000

Educational history

• School of The Museum of Fine Arts, Boston, MA, January 1998-May 2002: Graphic Design, Illustration, Visual Dynamics, Fundamentals of 3D Design, Color, Typography
• Massachusetts Institute Of Technology, Cambridge, MA, 1992-1993, School of Engineering
• University of Puerto Rico, Mayaguez, PR, 1987-1992, School of Engineering

Technical proficiency

• Platforms: Mac OS X, Windows XP/Vista
• Applications: Advanced knowledge of Adobe Illustrator, Photoshop, InDesign, QuarkXpress, Word, Excel and Power Point; Basic to intermediate knowledge of Adobe Flash, Adobe Dreamweaver

Additional experience

• Over 8 years of experience in various areas of engineering and science, including Research/Product Development, Pharmacy, and Quality Control

 

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